All posts from Brand Autopsy

Starbucks is asking its partners (employees) to make short videos about their day-to-day life at Starbucks. Love it. The company will share these videos online at www.MyStarbucksStory.com. Again, love it.

Early in 2008 Starbucks did a two-minute documentary on Young Han, a Starbucks barista, talking about his “Got Milk” photo shoot and his appreciation for the Starbucks Coffee Company. The video was posted on YouTube for everyone to see. (However, the video is no longer available.In a post
from Feb. 2008 I mentioned how this video "works great as a
recruitment video. Not slick. Not scripted. Just genuine moments and
reflections..."  I also
mentioned how Starbucks should STRONGLY CONSIDER encouraging its young and
talented workforce to post videos of why they feel a connection to Starbucks
similar to the brilliant Deloitte & Touche Film Fest idea.More ideas
from Starbucks empowering its talented workforce to showcase personality will
go a long way in not just helping recruiting new employees but also in
recruiting some lost customers to believe in the company again.

Emily Yellin's YOUR CALL IS (not that) IMPORTANT TO US gets gets the Marketing Masterpiece Theatre treatment.

RSS Readers ... click here to view the video.

Clearly my WOM Enthusiast hat is on with this post.

WOMMA recently announced its 2009 Summit in Las Vegas on Nov. 19 & 20. The conference theme is CREATING TALKABLE BRANDS using the original social media (word of mouth) and digital social media (online stuff).

The conference agenda is still being put together. If you have a case study that showcases how a brand uses WOM and Social Media to become talkable … submit a proposal to get on the agenda. Act now, the deadline is Aug. 31.

WOMMA wants to know what we think a talkable brand is.

WOMMA has their take (video). I have my take. No doubt you have a take. Share it, like this video shares my take…

RSS Readers ... click here to view the video

NOTE: A publicity firm sent me a copy of this book.Getting the Marketing Masterpiece Theatre treatment today is ... TRUST AGENTS from Chris Brogan and Julien Smith.

RSS Readers ... click here to view the video.

NOTE: A publicity firm sent me a copy of this book.Hugh MacLeod's IGNORE EVERYBODY: and 39 Other Keys to Creativity gets the Marketing Masterpiece Theatre treatment.

RSS Readers ... click here to view the video.

Continuing my “Would you Miss” series ...

Does Denny’s provide such a unique product and customer experience that we would be saddened if it didn’t exist? Does Denny’s treat its employees so astonishingly well that those workers would not be able to find another employer to treat them as well? Does Denny’s forge such unfailing emotional connections with its customers that they would fail to find another similar restaurant that could forge just as strong an emotional bond?

What say you?

Post inspiration | Mavericks at Work

I had it to coming to me.

Someone spoofed my Marketing Masterpiece Theatre series of dramatic readings from influential business books. That someone is Jay Ehret from The Marketing Spot. Assuming the pompous persona of Sir Stamford Albert Winchester II, Jay reads from TRIBAL KNOWLEDGE.

I’m amused. Nice goin’ Jay. (Thanks.)

Jim Collins' HOW THE MIGHTY FALL gets the Marketing Masterpiece Theatre treatment. (Expect an inane dramatic reading of very smart book.)

RSS Readers ... click here to view the video.