All posts from Content from Gary Hayes Social Emerging Media Diagrams

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Actually done for a SPAA fringe workshop on 16 Oct 2009. This sheet contains a simple, non-exhaustive list of the key attributes of transmedia storytelling through playful social activity. Many of the existing works in this space are called Alternate Reality Games which are in effect lots of people 'playing' inside a constructed, artificial story environment. The sheet below is for the designer of the 'service' to follow a simple, rapid development sequence (after you have decided on audience and purpose, ROI of course!) 1 - Consider which typical components may enhance and be relevant for your story 2 - Map these 'event based' or media placements into a numbered sequence (fill in the open boxes) 3 - Present back what story elements will occur in each of them, include at least 6 sequence elements

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Visit www.personalizemedia.com/16-top-augmented-reality-busines... for more info. The purpose of this chart is to try to categorise types of business orientated augmented reality apps so to identify opportunities. The graph places 16 on axes of commercial value (likely revenue or marketing potential) vs adoption (scale of popularity vs a niche, client user base). It is a starting document to aid classification of this emerging commercial sector that I hope you find useful. The AR types, color key linked to each model is suggestive only.

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More here personalizemedia.com - Can we truly create meaningful immersive media ‘experiences’ for others? Ones that last, are memorable, have impact & emotion and keeps the ‘experience players’ coming back for more? I am currently building services, working on papers and delivering courses on Experience Design and this post is a quick summation of some of the background thinking and good case studies.

www.personalizemedia.com/transocialmedia-play-experience-...