All posts from Logo Design Blog

We tend to focus more on logos with a lot of frills because there is simply more to talk about. However, few consumers think about how the simple, iconic logo designs and minimalistic logos around them have a huge effect. You may not spend a lot of time thinking about the Nike logo, but it nonetheless has a very powerful subconscious effect. Here are the top ten simple logos, along with what exactly makes them so effective.

1. Nike Logo Design

This may look like a basic swoosh, but it says so much about the brand. This simple shape communicates movement, change, and innovation in a single, wordless shape. As a bonus, it also resembles a rounded version of a checkmark. Because the swoosh is different from every other shape and image used in logo design, it is highly recognizable and easy to identify. This logo likely has had a huge part in the success of this company as well as its ability to expand seamlessly to new markets.

2. Apple Logo Design

The bitten apple will always be indelibly related to this company, which means it is a complete logo design success. Although the image has been used in a variety of colors, from a self-contained rainbow to basic, shiny silver, it is still associated with Apple. The bite out of the apple is the secret to this equation. It arouses enough interest to keep people looking, although it certainly does not complicate the logo design or detract from its simplicity.

3. WWF Logo Design

This nonprofit organization has a logo design that has changed very little over the decades, in part because there is no reason to make a substantial change away from this simple, effective image. The initials are rounded and friendly, but bold enough to have a definite presence. This gentle rounding is reflected in the circular panda bear. Because a panda bear is an easily recognizable animal that needs protection from organizations such as this, it is a very appropriate spokesperson indeed.

4. London Underground Logo Design

This well known ‘Roundel’ features a red circle with a blue bar intersecting it. While this seems simple, it actually says a lot. Circles are inclusive shapes, which makes them appropriate for any type of public services. They also are roughly the shape of a subway tube. The red and blue are the colors of the British flag, while the rounded white writing in the blue crossbar make it easy for people to read. This logo design is easy to recognize at a distance, which is crucial for subway signs. However, it is also distinctively British in color and very appropriate for its industry, which makes it relevant as well.

5. FedEx Logo Design

This logo design is all about hidden messages. The deep blue is relaxing and trustworthy, while the orange is youthful and fun. The combination is high contrast and very eye catching. Although this is usually perceived as a text-based logo, it in fact has the image of an arrow hidden inside the letters. Can you see it?

6. USA Network Logo Design

Television networks have a tall order when it comes to logo design. First, they must have a logo design that communicates exactly what makes them and their programming different from the competition. Second, they must have a logo design that is simple enough to be recognizable while crammed into the corner of a television screen. The USA Network’s logo design meets both requirements. The way the ‘S’ is created from negative space is interesting and intelligent, which says nothing but good about the network. The boldness of the letters implies that this is a ‘big’ network, which in this case is accurate. Last, the use of lower case letters adds a friendly touch that is so important in entertainment.

7. Coca-Cola Logo Design

Few companies have achieved quite the level of success that Coca-Cola enjoys, and this eminence is shown in the logo design itself. Instead of a busy image, the logo design is simple the name of the company written in its signature, cursive font. The way the letters end in swirling shapes is very relevant to refreshing liquids and also gives a feeling of movement. The red color is often seen in food and beverage logos, and this appropriate here.

8. BBC Logo Design

The BBC is a classic, dependable company with a long history, which makes the traditional square an ideal shape for this logo design. The letters are thin and unimposing, which creates a sense of balance against the heavy black shapes. There isn’t a lot to say about this logo design, but everyone recognizes it and associates it with the company it represents.

9. Mercedes Benz Logo Design

The logo design for this upscale company is seen and envied on streets all over the world, which is a testimony to its simplicity and high recognition. The circular shape is friendly, but there is actually a story behind this simple logo design. Mercedes once manufactured airplanes, and their logo design is a rough representation of airplane propellers when looking straight on. This relationship to the company history is not well known, but definitely creates an attractive image.

10. Shell Logo Design

This is another logo design that has aged well, needing only the occasional ‘facelift’ to remain relevant in an ever changing market. The shell shape obviously relates directly to the name, while the red and yellow provide high contrast and are also associated with fast food. The rays in the shell combined with its bright yellow color create a subtle resemblance to a dawning sun as well, which is positive and friendly.

When looking for ten simple and effective logo designs, the challenge isn’t so much finding them as narrowing down the long list of contenders. Why do simple logos work so well? First, because they are easy to remember. Second, they tend to be more attractive simply because they are less overwhelming. While there are certainly cases where a more complicated logo has been equally effective, nothing can touch the timeless appeal of these works of art.

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What’s in a heart? Not only is this shape a representative of love and affection, it also is the life force of the human body. A heart can have extremely positive connotations, but it also can be seen as cliché and even childish. As we will see from the following ten heart logos, there are ways to use this shape in logo design while maintaining adult sophistication and complete seriousness. The following ten logos get at the heart of logo design, both literally and figuratively.

1. Pathos Logo Design

The Pathos logo uses a heart formed from swirling shapes in two barely different shades of red. The waves imply movement while also adding interest to the otherwise mundane heart shape. The writing is friendly in rounded lower case letters with a modern edge. This logo design takes a well known shape and puts a new and interesting spin on it, which is definitely the thumbprint of a professional.

2. Webend Logo Design

This company uses a heart, but this time it is formed out of two of the letters in a clever yet legible manner. Instead of red or pink, this logo design goes for a youthful look with sunny yellow. Again we see the rounded lower case font, and with the same friendly effect. The black lettering is just serious enough to balance the design and lend a little credibility.

3. Bugluv Logo Design

Very few people love bugs, but this logo design manages to create an insect image that many will feel an affection for. The image of a small bug with heart shaped wings is beyond cute, and ties perfectly into the name. Rounded, lower case writing seems to be the norm with heart-based logos, and this one is no exception.

4. Sky of Love Logo Design

How can you form an airplane out of a heart? This logo design is ingenious just because it manages to perform this impossible task in an attractive and realistic manner. It’s hard to think of a color scheme more appropriate for this subject that a sky blue and fluffy cloud white. As a bonus, Sky of Love ignores the lower case wording that seems to be the norm with this type of logo and instead uses more serious capital letters that nonetheless are rounded to be a little less formidable.

5. Inlove Logo Design

It’s hard to figure out exactly what the image in this logo design is. Obviously there is a heart. However, is it topped with a crown for royalty, or is it merely a more realistic, anatomically accurate heart? The gold color suggests that royalty is the true meaning of this logo, but there is no way to tell for sure. Either way, the image is attractive and contributes to an interesting logo. The plain writing does not add to or detract from the heart, which is likely the best approach in this case.

6. Pixellove Logo Design

This logo design features a pixilated heart image, which perfectly complements the business name and brand. Again we see lower case, rounded lettering, although in a business like black. For the heart, only red would do here. The use of a tagline here is very appropriate because it would be difficult to guess the line of business from the logo design alone. Although the pixilation of the logo design might have led to a busy and overcrowded image, the use of one color alone kept it simple and memorable.

7. PenPals Logo Design

Instead of using a heart to form another shape, this logo design uses images to create a heart. The pen nibs crossed to form a heart contribute to a visually interesting and yet very relevant shape. The use of red helps to promote the heart effect; in another color, the fact that this is a heart would not have been so clear. Rounded yet thick letters help complete a well rounded and unique logo design.

8. Threesome Logo Design

Because the word threesome brings up somewhat naughty images, this logo design has to walk a fine line between being appropriate for the name and being too naughty for the general public. Instead of referring to the name itself, this logo design features an asymmetrical heart that was drawn to have three halves rather than two. This hints at the adult content that the name implies without ever actually referring to it. To be a little friendlier, the writing is in rounded lower case letters in basic black. This logo effectively handles a scandalous name and even defuses it.

9. Love Your Business Logo Design

Because this logo design obviously is aimed at businesses, the romantic associations of the heart must be played down. A serious, modern color palette is the first step toward this, with a bright, contemporary green against a sober dark brown in the background. This effect is further enhanced by the use of a very plain, newsy font for the wording. Turning the heart on its side to form a ‘B’ is clever enough to grab the customers’ attention without being too playful for a business logo.

10. I Love Moustache Logo Design

This was actually a personal identity logo for an unknown person, but it has become a cult classic through the internet. An ‘I’ and a heart are used as eyes for the man in question, The logo design is similar to the well known I Heart NY logo, which adds a little sophistication to the mix. The lack of writing is appropriate because it allows people to focus on the simple, attractive image without any distractions. Whoever the person that this brand represents, I can only imagine that it suits them well.

As you can see, these logos have more in common than merely having hearts in them. First, there are many examples here of using rounded lower case writing to add a friendly touch, which is so important in matters of the heart. Second, color weighs heavily in these logos, with people choosing to use traditional colors such as red—or eschew tradition altogether—to make a statement about their company.

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Green is more than a color: it is the quiet calm of nature, a representative of health and safety, and even a lifestyle movement. Few colors are as expressive or as heavily loaded with meaning as this one. We wrote about the top 10 blue colored logos in the past too. The following ten green logos use this color to communicate important information about their companies, although they approach this in very different ways.

1. Greentack Logo Design

Green living is a huge cause lately, and many people will buy a new product simply because it is the green alternative to the brand they currently use. Greentack is just one of the many green products overtaking the market, and it has a logo design that is representative of the genre as well. The name of the company is written in rounded lower case letters that are friendly and inviting, with the image of a leaf above in a coordinating color of green. Like many green companies, this one uses a tagline to reinforce the idea that they are an ecologically friendly force.

2. Vivaio Logo Design

The Vivaio logo design also uses a leaf as the main image, although there are some differences here. First, the lettering is not friendly in any way, but instead sophisticated and upscale in a capital point in black with pointy serifs. This rather severe image is enclosed in a circle, which adds a little friendliness to balance the writing. This is a good example of how the same image—a leaf in this case—can be transformed into two very different logo designs.

3. The Bug World Experience Logo Design

In this logo design for a museum specializing in insects, the dominant shape is a green sphere relating to the ‘world’ in question. A small bug on the globe looks curiously at viewers. A banner across the globe advertises the museum as a truly interesting experience. This logo design will appeal to families and children visiting the area, which is likely the target audience.

4. Spring Breeze Medicine Logo Design

A medical practice with inclinations toward holistic medicine can use green to show their natural side. Again we see a friendly circle in a shocking green shade. A wavelike shape across the sphere gives a feeling of movement. The name is written first in Chinese and then in a very simple font, both in a rich metallic gold that suggests wealth and riches. While this logo design is clearly created for a specific culture, it nonetheless has elements that are successful with a variety of backgrounds.

5. Wishpot Logo Design

This wish list website has a much more whimsical logo. We see once again the extremely rounded, lower case writing. The sole image is of a flower rising out of the H, with petals plying into the wind as though blown off in the midst of a wish. This logo design is whimsical and wistful, enough to make anyone remember their childhood longings and their adult ones as well.

6. Green Party Logo Design

Again we see a leaf, but this time it is very different from any of the leaf images we have seen so far. The leaf in this case is ultra stylized and set against a black background. The name of the party is written in gray, adding a business-like touch to the mixture. The tagline below is written in the same font as the leaf and offers insight into the political aims of the party itself.

7. Planet Green Logo Design

What could make more sense for a company named for a green planet than an actual green planet? In this case. The planet is a friendly, inclusive shape that makes viewers feel as though they are welcome with this business. This friendly image is furthered by the lower case writing in a non-confrontational font. This image is very simple, but every detail has been thought out well, which is a sign of good logo design.

8. Gifted by Nature Logo Design

Here we see a green background in a beautiful green print with a white image and wording to create a clean and high contrast logo design. The image is of a gift with a leafy vine as a bow. The cursive is artsy and not even a little traditional, creating a creative brand that will appeal to their target consumer. A tagline below explains the key brand values, although the logo is expressive enough that it really could do without this. Because Gifted by Nature offers organic and ecofriendly gifts, a green logo design and brand are certainly perfect here.

9. Chaophya Park Logo Design

This upscale resort has a brand that demands a green logo design, with natural leanings, organic spa treatments, and food grown onsite for the restaurants. The writing is serious in upper case letters with serifs, while the dark forest green is more relaxing and soothing than a brighter use of color in the logo would be. The image is off palm fronds combined with a wave, which is very appropriate for a tropical seaside resort. This logo design combines the important and salient aspects of the brand into an attractive and coherent image.

10. Playdom Logo Design

This business specializes in making iPhone applications allowing users to play their favorite Facebook games on their phone. As such, a playful logo design is definitely in order. Although green is often seen as a natural or calming color, here it is modern and bright, hinting at the technology that this business specializes in. The image is of a serrated circle enclosing teo P’s and a crown, tying into the name while adding a friendly touch. The friendly feeling is furthered by the tagline below. Black solid letters lend a business-like touch without being too overwhelming.

As you can see, a green logo can mean a variety of things and be drawn in many different ways. It doesn’t have to be cliché or boring, or even ecological. If you think green may be the perfect color palette for your new logo design, contact a logo designer about the many possibilities.

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There was a time when bars and other drinking establishments paid very little attention to branding. The assumption was that people were there to drink, not to buy into a brand. However, we have seen many bar logos lately that are sure to entice customers in droves. It just goes to show that there is no industry too small or too sinful for beverage logo design or alcohol logo design to have a huge effect on success. Here are ten logos that are proving our point with every drink consumed.

1. Martini House Logo Design

This logo design has a black and white color palette that might be boring if the establishment didn’t specialize in a beverage known for a simple yet sophisticated taste. The image ties directly into the name, with two martini glasses enclosing a house. The writing is simple and bold, again resembling the martini. This logo is understated but undeniably makes a statement.

2. Bridges Pub & Eatery Logo Design

Again, we see the name of the bar worked into the image in a clever and memorable way. In this case, the shape of a suspension bridge is filled with cutlery, hinting that there is much more than peanuts to sample here. The brown and tan color scheme is earthy and modern at the same time. In addition, this is the color palette of beers and ales, making it an appropriate choice. Not only is this logo design appropriate for the business, it also is more modern than that of the average pub, suggesting that you will find a very different pub experience here.

3. Bar Code Logo Design

Sometimes using puns in a name or logo design comes out just a little too contrived, but in this case it is successful. The name plays on a term that every modern shopper is familiar with, and the ubiquitous bar code is also used to fill a pint glass in the image. The yellow is youthful and positive, while the black creates the perfect contrast.

4. Wine Kingdom Logo Design

Again, color is used to send a message, in this case a sophisticated message suggesting that this is a more upscale wine bar. The image in the logo design is of a single wine glass, with the barrel drawn to look like a castle turret. The image might have come off as too medieval or cartoony were it not for the simple color scheme, but in black and white it is interesting and still contemporary.

5. The Brewer’s Art Logo Design

Here we see images associated with brewing, but very stylized—a stalk of grain, a single hop flower—with a stylized spiral sun in the background. The use of several empty stalks in the logo design create a balanced image and imply that the picture is drawn post-harvest, which is when the newest beer varieties usually hit the market. The green is earthy yet modern, providing exactly the right image for this highly rated bar.

6. Latitudes Logo Design

This logo has very little in common with the smooth, sophisticated bar logos we have seen so far, but in this case with good reason. This bar offers a traditional rowdy Alaskan drinking experience. The tagline explains the name, while the image of a king crab nursing a tall glass of beer just screams, ‘Drinking in Alaska’. Lifelike colors add a touch of realism, while the jagged writing implies a somewhat rough experience. Because people who visit Alaska aren’t necessarily looking for a wine bar with gourmet leanings, this kitschy yet cool logo is a winner.

7. Zeitgeist Logo Design

This former biker bar in a gentrified neighborhood offers a taste of the rough side for local professionals. This makes this rather scary logo design an important part of the brand. Combining two rather naughty symbols—a skull and a Playboy bunny—creates a unique image that is interesting and a little scary. Because the bar is located in an upscale neighborhood where people are more like to ride a ten-speed than a Harley, the counter culture brand is cool and doesn’t scare anyone away. Black and white is not only a good choice in color; it is the only choice that would have made sense for this San Francisco bar.

8. Strange Brew Tavern Logo Design

This bar is well known for its live music, as the name suggests. For this reason, the image of a saxophone complimented by lettering also in metallic brass tones is a great choice. The use of old fashioned lettering and little embellishment gives the impression of a simple, back to basics experience, in this case with great music. This logo suggests the comfortable charm of an old fashioned jazz bar, which is exactly what it is offering.

9. Little Branch Logo Design

This bar has an ultra-modern image that is in part created by its logo design. The simple white background with metallic gold writing is a nice change from the mainstay of black and white. The simple, no frills writing and lack of a picture in this logo design suggest that this is a place for a simple, uncomplicated night out. Considering how trying the bar scene can be, I bet many people find Little Branch’s subtle brand a welcome alternative.

10. Barcade Logo Design

This logo design includes a play on words that in this case is very appropriate—the bar in question has one of the largest collections of old fashioned arcade games for drinkers to amuse themselves with. The logo is of the company name with rays of lights drawn above, which ties into the arcade theme. The black and white combined with the way the logo design appears to be drawn out of chalk adds a little homegrown touch that adds interest to the overall image.

There are many ways to approach a bar logo. In fact, there really are no right and wrong moves in this industry. What’s important is that the logo design match the unique brand of the establishment in question and create an image that will draw in people looking for a drink.

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There are several advantages to having a black and white logo design. First, it can hint at sophistication. Second, it gives a factual, ‘black and white’ image. From a practical standpoint, black and white is easy to reproduce, with no worry about matching exact hues. It tends to look clean and uncluttered.
Color makes an important statement in logo design, but choosing not to use color can say just as much. While black and white logos are often boring and a little too understated, these black and white logos are attractive, inviting, and perfect for the businesses they represent.

1. Office Strategies Logo Design

This logo design is ultra-simple, which is appropriate for office services and products. The writing is as plain as can be in basic white letters on the black background. The real star here is the thumbtack image, in which the top of the tack is formed into a castle turret. Because castles were known for high security and strength, this is certainly a positive image for any business and likely to attract interest. The implication is that you can add security and strength the way you would casually order thumbtacks and other office supplies.

2. Mill Logo Design

At first glance, this logo design appears to be a bunch of lines, although there is much more to it. If viewers are interested enough to take a second glance, the lines form the name of the company. Although this image is as basic as it can be, the visual pun makes it interesting and clever. The lack of color makes it easy to see the whole picture.

3. Minimal Magazine Logo Design

Any magazine with this name would have to have a minimalist logo design and this one certainly fits the bill. A single line is morphed into a smooth, flowing M, N, and L, although the name of the magazine is written below for those who don’t see it right off. The image speaks of movement, but also of simplicity. No other color scheme would work as well here, so black and white was a very appropriate choice.

4. Panda Communications Logo Design

This company is named after everyone’s favorite black and white bear, so this color palette makes good sense in this case. Because of the way the black ear is situated, the first two letters appear to be the panda’s eyes. The writing is rounded and friendly, creating an image of relaxed fun. Because panda bears are rare and exotic, this friendly image maintains a bit of mystery.

5. Swansongs Logo Design

Although this term usually has unpleasant connotations, this logo design manages to create a graceful image to associate with the phrase. The treble clef mark associated with music is combined with a swan to tie in perfectly to the name of the company. Because this logo design is obviously going for a sophisticated artsy look, the simple black and white is the perfect color scheme.

6. Industrial Wisdom LLC Logo Design

The Industrial Wisdom logo features a head with the top rapidly spiraling off into space. The simple way in which this is drawn keeps it from being gory or shocking and instead lets the image imply that this is a company that specializes in new and interesting ideas. The angular way in which the head is drawn emphasizes the round shape of the spiral coming out of it. Together with the plain, bold writing, they create an eye catching logo design that stands out even without bright colors.

7. Wiesinger Music Logo Design

It is well known that piano keys are traditionally black and white, so it is likely that this color scheme was not so much chosen by the company as chosen for it. However, in this case it works well. Because this is a piano related company, the image is relevant and clever at the same time. The piano keys are arranged for form the company initials, creating a rather serious square shape that is beautifully offset by the rounded letters below. The image is memorable and certainly has helped this company find the success it is seeking by building a musical and sophisticated brand.

8. Tidy Tom’s Cleaning Company Logo Design

Black and white is often described as a ‘clean’ combination, so their use in a cleaning service logo design is well planned. In this case, an arm holding a squeegee forms the T that is the initial of the company name. The square shape of the logo gives a feeling of tradition and reliability that is so important when people are letting near strangers into their homes. The letters are basic and, again, clean to add to the straightforward feeling.

9. Fit Logo Design

One way of approaching a minimalist logo without ending up with a boring design is to make optimal use of every element, including the negative space. That is exactly the approach with this logo. The F and the T are written outright, while the I hides between them in the negative space. Because every element in a simple logo such as this must be deliberate, it is highly likely that the lower case, slightly rounded font was purposely chosen for its friendly and inclusive effect. The message is that anyone can be fit, and that it isn’t as formidable as it feels.

10. Twins Logo Design

This logo is another clever, punny one. Although the font is ultra-simple, or perhaps because of it, the eye automatically goes to the N. The N is a little odd in appearance because it is actually a sideways number two, which ties directly into the name. The extremely traditional capital letters add a somber air that only makes the two pop even more.

There are a variety of ways to treat a black and white logo design, but the thread that joins them is extremes. Whether the design is bold or delicate, friendly or imposing, black and white logos do best when they avoid the middle ground. It takes a very talented designer to create a logo such as this… but we happen to know where you could find one.

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There was a time when being vegetarian or vegan meant a life of salads and lentils. However, businesses catering to this niche market are finding huge success. Here are the top ten vegetarian and vegan food logos, created to appeal to a very discerning and even picky group of eaters. As you will see, there are many different ways to approach a vegetarian logo, although certain themes are definitely prominent.

1. Eden Organic Vegetarian Logo Design

The primary shape of this vegetarian logo design is a circle that is filled with stylized plants. The symmetry and simplicity of this logo make it a winner. While the image is super friendly, the writing is bold and substantial to add some substance and imply that this is a well established and trustworthy company. The color green is commonly used in vegetarian logo design because it implies both the earth and vegetables, both of which are obviously relevant to the field of vegetarian eating.

2. Yves Veggie Cuisine Logo Design

This vegetarian food company is trying to give a more sophisticated image, implying that foodies can find fare worthy of their high standards in this line of products. The French name combined with the prominent use of the word ‘cuisine’ accomplishes this, but the logo design is an integral part as well. A distinctly French figure is seen holding a basket of veggies. The name of the company is written in a combination of black and brights that is reminiscent of an urban bistro. This company uses a tagline to further emphasize both the quality of the food and its health benefits.

3. Gardein Logo Design

This line of vegetable-based protein foods has a vegetarian logo design that is modern and attractive. The wording is written in a friendly, lower case font that is rounded and bubbly. The ‘I’ is drawn to be a small plant leaning toward a sunny arc, which clearly relates to the vegetables involved. While the name of the company is written in an earth-friendly green, the tagline is written in a serious and sophisticated black. The tagline explains the name and makes it clear that this is not an accidental misspelling.

4. Gardenburger Logo Design

This brand is one of the best known makers of vegetarian burgers, and its logo shows its sense of tradition. The logo design is simply the name of the company written in a gentle, neat handwriting. The green is relevant and stylishly offset with subtle tan shading. The use of a period after the brand name also adds a substantial feeling, Like many vegetarian logo designs, this one has a prominently displayed tagline to further communicate information about their brand to interested consumers.

5. Linda McCartney Logo Design

This brand uses a combination of sophistication and friendliness to build a vegetarian logo design with a well-balanced and appealing feel. First, the name of the company is written in a serious, newsy font with thin letters. The tagline is centered below in the same font, although it slightly smaller lettering. Although this would be an overly serious and even boring logo design on its own, the wording is balanced by Linda McCartney’s autograph—just the first name, which gives a friendly feeling—and a smiling heart. This offsets the serious black writing and yields a very balanced logo design.

6. Fantastic Foods Logo Design

This vegetarian food company uses flavors and ideas from all over the world, a global perspective that is communicated carefully in their logo design. The logo is in the beveled rectangle shape of a travel stamp. The red is eye catching and bright, while the bold white letters contrast well. A small image of a compass combined with the words ‘Never Ending Discovery’ further the feeling of global sensibility. Anyone who sees this logo will understand that this brand offers more exotic vegetarian choices, which makes the logo design a winner.

7. Veggie Ranch Logo Design

This company specializes in vegetarian versions of fast food favorites, which is why their logo is humorous and yet appropriate. A youthful orange makes the letters highly visible, while their slight angle gives an impression of movement. A cow’s head is cleverly constructed of a carrot, which relates to the aim of providing fast food favorites. Lower case letters in an eco-friendly green show an animal loving focus behind these products. It is hard not to suspect that this company is a fun and friendly place to interact with. In all, this is a very unique logo for an equally unique company.

8. Cedarlane Logo Design

This brand has a vegetarian logo design that relates directly to the company name. First, a cedar tree flanks either side of the writing. Second, a woodsy shade of green makes up the sole color of the logo. The letters are serious and straightforward, with sections of underlining for emphasis. While this logo doesn’t exactly scream ‘food’, it is nonetheless attractive, relevant, and recognizable.

9. Amy’s Kitchen Logo Design

This brand was started by parents looking for two parents looking for vegetarian home cooking to feed their daughter Amy. The picture ties directly into this history, with a maternal figure handing a steaming pie to a small girl. The tradition implied by this logo is unusual in vegetarian foods and thus serves to differentiate the company from its competitors. The red lettering adds to the traditional image, as red is used commonly in diners and other comfort food eateries.

10. Bumble Bar Logo Design

There was a time when vegetarians had a hard time finding energy products to meet their needs, but that time is history now. Bumble Bar is one of many vegetarian supplement brands offering an energy bar, so the company must use a vegetarian logo design that differentiates it from the others. The attention grabbing red and black color scheme draws the eye in to the stylized bee that is the primary image. The circle around the bee makes it appear more friendly, which is important as most people are afraid of the stinger. The writing is gently curved to give a feeling of movement and change that is important in this field.

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We see punctuation all around us, yet most of us think very little about it. However, punctuation can be very powerful in communicating emotion and speaking patterns, be it a pause or a sense of finality. The following ten companies show how to use punctuation correctly and powerfully in a logo design.

1. Green Yet? Punctuation Logo Design

This logo design uses the two colors most associated with the earth, but they do so in smooth blend of the two. The lettering is rounded and lower case to create an informal feeling in the logo design as well as to create the sense that this is the end of a question: are you green yet? The question mark in the logo design is implied by the name, but fashioning the punctuation to form a swirling shape that implies change creates an eye-catching and attractive image. The globe tucked in the center of the question mark obviously ties into the business itself.

2. Everything Amarillo Logo Design

It would have been fun and incredibly relevant if the color scheme here was yellow, as Amarillo is the Spanish word for the color, but the blue is nonetheless calming and creates a sense that this website will be a problem solver. The use of a comma and an apostrophe are very clever here because they form rough outlines of the company’s initials. The rounded nature of the punctuation as well as the lower case writing give an informal and friendly feeling that will make people want to visit this website.

3. MoviQuotes Punctuation Logo Design

Due to the name and subject of this business, using a logo design with quotation marks makes sense. Incorporating these quotation marks into a simple image of a movie camera is nothing short of inspired. The gray color palette is appropriate for the image, but perhaps a little subdued for the world of entertainment. However, the image is memorable and not even a little gimmicky, which makes it a winner.

4. Schizophrenic Logo Design

Because this mental illness is known for mood swings, the use of a dual smiley and sad face is very appropriate. Using emoticons to create this image is relevant to modern markets, where many people are familiar with and use these punctuation-based images themselves. Schizophrenia does not have a lot of positive associations, so the use of a clear, calming blue as well as friendly rounded lower case writing for this logo design offsets the emotional power of the name.

5. Elephant Talk Logo Design

Again we see quotation marks, this time to imply talking. The two marks are arranged to form the heads of two elephants who are standing side by side, which ties in to the name of the business. The blue color is serene, while the gray tones are obviously relevant to elephants. The letters are bold and thick, but softened to tie into the rounded shapes in the image. The result is a cohesive image that is eye-catching and well balanced.

6. Accenture Punctuation Logo Design

This company needed an accent for their logo design, both because of the name and because of the simplicity of the rest of the design. The entire logo is in a simple black and white color scheme, with the name of the company written in friendly lower case letters. The punctuation in question is also a sign used in mathematics to mean ‘more than’, which definitely is a positive association. A tagline below makes a brand promise that perfectly complements the use of punctuation.

7. The Canadian Press Logo Design

This is a simple yet effective image that perfectly portrays the purpose of the organization. The writing is solid and black to give a weighty image that is flattering to a press organization. Quotation marks are positioned around a red maple leaf to create an image strikingly similar to that of the Canadian flag due to the red punctuation. This expresses the aim of The Canadian Press in a succinct, nonverbal manner. In all, this logo design is very simple, yet very expressive as well.

8. Luvtalk Logo Design

A sophisticated gray makes up the background of this logo design and helps the white and red lettering stand out. The lowercase lettering is friendly and inviting, but thick enough to stand out. The two quotation marks and the heart they create both tie into the name of the company and create a memorable image that is congruent with the brand image. It is easy to guess the company’s style and purpose from looking at this logo design, which is exactly as it should be.

9. Okey Design Logo Design

The image of this logo design is a hand making a ‘thumbs up’ signal that ties into the name. This illustration is enclosed between brackets, which create a clear boundary for the image while also giving the image a sense of finality. The mixture of upper and lower case lettering is informal and friendly, making people want to interact with the company. Wording below the company name describes the services that this business offers. It should be noted that a thumbs up hand signal is positive in the United States, but can have obscene meanings elsewhere in the world, which limits the effectiveness of this logo design and the company it represents to a restricted geographical area.

10. WebCompany Punctuation Logo Design

This logo design is notable not just for its use of punctuation, but for its use of negative space as well. The semi-colon that follows the first two letters creates the inside of the letter B, which together with the surrounding letters implies its presence rather than literally spelling it out. The punctuation creates an emoticon, showing the company’s web savvy.

Using punctuation in logo design creates a memorable image and sends a clear message about the company brand. Although there are numerous cases where this style is used, it is still unusual enough to have an original and even edgy feeling that invites attention. If you think a logo design using punctuation may be right for your company, talk to a professional logo designer today.

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Neon logos used to be popular due to their resemblance to the most commonly used signs of their times. However, they went out of mode and the style was seldom seen again until very recently. We believe that this former fad is ripe for revival, and the following ten logos are a good illustration of why.

1. Gingerboy Neon Logo Design

This logo design uses a very traditional neon sign structure, with the company’s name formed out of bright, tubular letters that are formed out of several lines. It should be noted that the company name is shown three times in different colors, which is common in the neon signs that it copies. Because different colors are used and different words are emphasized, the results is anything but boring and repetitive. This logo is definitely retro, but retains a modern edge that will appeal to contemporary customers.

2. The Strokes Neon Logo Design

This band’s logo design is definitely retro, using a style that goes back to the classic days of rock and roll. The circle is friendly and also creates a harmonic and balanced image. The lettering is formed so that several long lines bisect the circle, giving a little edge that is appropriate for the genre while also creating a sense of movement. Few rock and roll bands in modern times use a retro logo such as this, which helps The Strokes differentiate their brand from the many others out there. This is a huge advantage in a market with many, many choices.

3. Abduzeedo Logo Design

This logo design is used by a popular design blog. Although the neon tubes are not as visible here are they have been in some of our other examples, the glowing bright colors and rounded shapes definitely are reminiscent of a neon sign. In this case, many different colors are used to give a creative and artistic image. In this case, neon is flashy and friendly at the same time, a winning combination for any organization involved with design.

4. Quiksilver Neon Logo Design

This alternate logo design has been used by popular surfing brand Quiksilver on apparel, sponsorship graphics, and even in some communications. The retro appeal is easy to see, although this neon logo is a little different from the classic ones. First, the tubes here are black, with the bright coloring filling in carefully chosen spaces. Although no neon light could function this way, the effect is nonetheless decidedly neon and appropriate for any company looking to get back to its roots.

5. Texas Roadhouse Logo Design

Roadhouses traditionally had bright neon signs to invite and entice hungry travelers on nearby highways, but Texas Roadhouse has decided to maintain their connection to the past by continuing to use a neon logo. In this case, a shape of the state of Texas refers to the name and origin of this restaurant, while warm colors create an inviting feeling and also attract the eye of a weary driver. This logo may be a classic, but it maintains its power in modern times.

6. Serial Lover Neon Logo Design

This Neon logo design was created for a movie that was released about ten years ago. The use of neon in this case refers to a somewhat tawdry plot, as hinted at by the name. Because the main character and the target audience were women, the use of hot pink was appropriate. The many swirls and the unconventional way in which the letters are connected gives a slightly artsy image that is more interesting and edgy than the average neon sign.

7. Car Tunes Logo Design

Because people who buy super-amped stereo systems tend toward the bright and flashy, the use of a neon logo for stereo system seller Car Tunes is more than appropriate. In this case, the logo is jagged and modern while angled to create a sense of movement. The flames are commonly seen in souped up cars, so they are a good choice here, as is the outlining that gives extra emphasis to the image. Blue creates a cool, calm feeling that is decidedly neon while also modern.

8. London 2012 Olympics Logo Design

Whether this is one of the best neon logos or one of the worst is a matter of debate, but this neon logo has certainly fulfilled its purpose in getting people talking about the 2012 London Olympics before the Vancouver closing ceremonies have even begun. Instead of smooth, tubular wording, the font is ultra-jagged and even jarring. However, the neon influences are easy to see in the extremely vivid colors and the retro, eighties design. This logo design clearly hails back to the British pop art movement of several decades ago, which is relevant to the city and representative of its history.

9. Super Bowl Logo Design

This Miami based Super Bowl needed a logo design that was distinctly Miami, and this marquee-like design was just the answer. Bright colors reminiscent of the ocean and sun tie into the area, while the bold writing gives this important sporting event the weight that it deserves. Art deco influences abound, both in the neon itself and the way the logo design is angled to give it a sense of movement. This neon logo design is distinctly Miami while also grandiose enough for the Super Bowl.

10. B&B Neon Logo Design

This logo design is unique as it is one of the few neon logos that has no color whatsoever. The tubular shape combined with use of light to infer shape gives a definite neon image even without color. The result is plain but memorable, without the busy-ness that often results from neon. Because this business actually makes neon signs, a neon logo is highly appropriate.

As you can see, there are many ways of approaching a neon logo design. The versatility of this genre is just one of its benefits, with a close second being the fact that the style is little used in modern logo design. Although neon logo designs only work well for a select number of companies, they can be very effective when all conditions are right due to their inherent uniqueness and retro feeling.

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Every competent logo designer will tell you that use of color is a very important part of your logo design and your brand. Colors invoke very powerful emotions and can have a greater effect on your customers than any other part of your brand. This leads us to ask: what is communicated by a logo design that uses every color of the rainbow? In some cases, it can make the company in question feel more creative; in others, it speaks about diversity and variety. Examining some of the best examples of this logo design strategy can help you decide if this might be the right type of logo for your company. You can also read the 5 ways to incorporate color into your brand.

1. This Is Not My Destination Logo Design

It’s easy to tell from the name that this company is a little different from the norm, but the logo design does a great job of expressing this as well. Here, multiple colors are used to show multiple different influences blending into one progressive wave, implying change and movement. The use of a very simple, well defined shape as well as very simple writing keeps this blend of colors from being overwhelming or overly busy.

2. Nosotros Multicolored Logo Design

Because the word ‘nosotros’ is Spanish for ‘we’, the use of several multicolored triangles combined into a single hexagram is certainly an appropriate image. While triangles imply strength, hexagrams and more complicated geometrical shapes are often seen as representing technology and innovation. Combining the two in a single colorful image creates a visually pleasing image that perfectly represents the brand. Again, we see simple, bold writing that doesn’t compete for attention with the image.

3. Zone Trader Logo Design

As we have seen, one very successful way to handle a multi-colored logo is to place the colors within a simple, well-defined shape. The Zone Trader logo design takes this approach, using differently colored zones fit within a simple, inclusive circle. This obviously ties into the name, as does the use of uncolored space to create a Z and a T. The simply, blocky wording is white to contrast well with the black background and to stand out even when combined with a very colorful and catchy image.

4. Vivid Ways Logo Design

A rainbow colored wave might sound familiar, but the Vivid Ways logo design is otherwise very different from that used by This Is Not My Destination. First, the colors move in a smooth progression rather than being mixed together throughout the wave. Second, the wave is actually a V and a W, tying in to the company name. Another key difference is that the writing here is lower case to give a friendlier, more informal feeling. The use of a tagline is a good choice here because the logo design and the name give very few hints as to the nature of the business.

5. Grabup Multicolored Logo Design

The image of a piece of paper moving upward in a series of bubbles is appropriate for a company that specializes in helping users upload screenshots. In this case, the image is multicolored not because it ties into the company name or purpose, but because it creates a fun and memorable image that implies that the business is creative. The eggplant colored background helps to create a recognizable visual identity because very few companies use this color. Another notable touch is the lack of a company name in the logo design, which implies that the company expects customers to identify the image with their name without any assistance. With such an original image, this just may be the case.

6. Goal.com Logo Design

In this case, the multiple colors represent the many different soccer teams that are reported on in this all-inclusive soccer website. The use of a circle relates both to this inclusiveness as well as to the round ball used in this globally loved sport. Unlike many of the multicolored logos that we have looked at, Goal.com uses a handpainted look rather than having clearly defined boundaries for their shape. However, the simple circle combined with relatively few colors being used keeps this from looking cluttered or busy.

7. Australian Art Supplies Logo Design

There is perhaps no company more suited to a multicolored logo than an art supply company. Australian Art Supplies has a logo design that uses a single, multicolored line to fill in a shape of the continent. The colors of the rainbow are arranged in order, while the name of the company is written in simple lower case letters to the side. The way the name is located off-center creates a well balanced and interesting image that is nonetheless artsy and inviting.

8. Cerebral Art Logo Design

Again we see an art company using a multicolored logo, this time using a very different approach to the way this color is used in their logo design. Because of the use of the word ‘cerebral’ in the name, using a more structured approach than Australian Art Supplies was a must. In this case, the colors are neatly arranged into lines spelling the word ‘art’. The writing underscores this artistic image by using two different thicknesses. The use of black and white allows all of the attention to be focused on the simple yet powerful image.

9. Action Now! Logo Design

In this case, multiple colors are used in a logo design to imply several different types of people coming together for a common cause. These multicolored arms are wrapped around the globe, which is highly relevant to the activist nature of the name. The circle is not just the shape of the globe, but also an inclusive shape that compliments the message that the multicolored arms are trying to communicate. The black, upper case writing with an exclamation point add extra emphasis to the message.

10. GoPlay Multicolored Logo Design

In this case, the company is using a multicolored palette to create a sense of playfulness and fun in their logo design. The arrow-like shape filled with these colors is clearly referring to the word ‘go’ in the company name. Using violet for the wording gives a modern yet soft feeling that is underscored by the use of simple lower case letters. The black background contrasts with the colorful nature of the image.

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Golf is a huge international sport, with people from all over the world planning vacations and fun weekends spent on the green. This makes golf brand logo designs very important, because they must be compelling enough to invite people to choose them over hundreds of equally well-branded options. These ten golf course logos represent a variety of golf courses from all over the United States. If you are a golf enthusiast, most of these logos will look familiar as they are home to some of the world’s most famous golf tournaments.

1. Whistling Straits Logo Design

This lakeside Wisconsin golf course is known for both its imposing level of skill and it’s serene, waterside location. This makes a classical image of the nautical god Poseidon very relevant, and it certainly helps to build the overall brand as well. The upper case writing is very thin, walking a fine line between being overly strong and too weak. The black and white color scheme is simple and sophisticated, giving an upscale feeling.

2. Kapalua Golf Course Logo Design

This Maui golf course’s logo design has little to do with golf, but still offers an inviting image. A butterfly is the central image, creating a feeling of freedom and beauty that is attractive to golf lovers. In the center of the butterfly is a pineapple, which is a Hawaiian symbol of welcome. The golf logo design is versatile enough to be used in different colors for the course, the attached resort, and events at the establishment, which helps build the overall brand. The italicized writing helps add a feeling of movement that is definitely relevant to the sport.

3. Sand Hills Golf Resort Logo Design

Sometimes using obvious images is too generic for successful branding, but in this case it works beautifully. A man in the midst of a golf swing is the central image. Blades of grass around him suggest that he is playing on a prairie, which is relevant as this golf resort is located in Nebraska. The sandy tan that is the sole color of this golf logo design relates to the name. The cursive font is a traditional touch, but it is slightly modern. The blend of traditional golf images and place-specific themes, along with traditional yet modern writing, creates a feeling of balance that will be attractive to golf enthusiasts.

4. Merion Golf Club Logo Design

This logo design may be a little confusing to those not familiar with the club, but golf enthusiasts will understand it completely. The eastern course of this golf club uses poles topped with baskets instead of flags to mark holes. Not only does this make them more visible, it prevents golfers from gauging the wind by examine the movement of flags. These baskets have become a large part of the brand and thus are a wise inclusion in the logo design. The tuft of wild grass is relevant to a sport played on a green, while the year of establishment is somewhat of a standard in this field of logo design.

5. Winged Foot Logo Design

This golf logo design uses symbols relating to the game of golf as well as ones tie directly into the company name. A winged foot, a mythical symbol of speed related to the god Mercury, is the central image as well as the name of the course. A golf ball in the background offers a feeling of friendliness as well as also tying into the sport. Crossed golf clubs add a little interest to the image and communicate undeniably what sport is happening here. The blue colors are calming, which is what the sport is supposed to be about after all.

6. Pasatiempo Golf Club Logo Design

This California golf course has a logo design suggesting that the game here is fun and relaxing. The name is Spanish for ‘pastime’, and the image is of a man having a siesta under a palm tree. An inclusive circle is used as the primary shape. However, the fun and restful image is balanced by very substantial upper case letters with traditional serifs, which gives a feeling of seriousness to an otherwise light hearted logo design.

7. Arcadia Bluffs Logo Design

This logo design perfectly sums up the terrain of this well known Michigan golf course: rolling hills and a serene lake with birds soaring in the air. This creates an inviting image for people looking to enjoy their golf game in an area of immense natural beauty. The upper case letters are not a bit imposing, in a thin, modern font. The black and white color scheme is as simple and sophisticated as it can be, creating a distinct yet appealing overall image for the golf course.

8. Pine Valley Logo Design

This New Jersey golf course ties its logo design into its name with a lone pine in the center and a rustic, earthy color scheme that suggests nature. The crest shape creates a feeling of tradition that is certainly appreciated in golf logo design. The writing is simple and helps to create a somewhat minimalist, unadorned feeling that is will appeal to people looking for a game of golf without all the frills and distractions. It certainly will be an inviting image for outdoors enthusiasts and traditionalists alike.

9. TPC Sawgrass Logo Design

This logo design is ultra-traditional, but still appealing to its market. The red, white, and blue color scheme give a feeling of patriotism and tradition. Bold, capital writing is used for part of the establishment name, while a cursive font is used for the other word. This creates a balance. The image of a man in mid-swing is certainly relevant to the sport, while the ‘S’ in Sawgrass is formed into a wavelike shape that implies movement, another key value of this sport.

10. The Kittansett Club Logo Design

This golf course is best known for its Massachusetts seaside location, which makes a simple shell an appropriate and relevant central image for the logo design. The circle is inviting and inclusive, while the bold, all capital writing and the year of establishment both give the impression that it is a classic, well established place to hone your golf game. Not only is a circle a friendly shape, it is also the shape of a golf ball and thus very commonly used in the field of golf logo design. The black and white color scheme is simple and basic to appeal to New England sensibilities.

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Color can be very communicative in logo design, with every hue having a distinct meaning. For this reason, colors are chosen very carefully. When a single color is used in a logo, you can bet that the logo designer made the choice carefully and with regard to the emotion that the color invokes in the target audience. The following ten logos use blue to their best advantage, communicating a variety of emotions.

1. Twitter Logo Design

Everyone with a computer recognizes this happy little bluebird, but very few people think about how purposefully the color was chosen. Not only is the ‘bluebird of happiness’ a common cultural symbol, blue is also the color of the skies and all things peaceful. Because Twitter is supposed to provide a peaceful time, it is more than appropriate that the color of this blue colored logo be a vivid sky blue. The bubbly lettering in all lower cases is informal and friendly as well, bolstering the brand.

2. Water Empire Logo Design

Bodies of water are blue, so a company that deals with water should seriously consider the use of this color in their logo design. This blue color logo is a good example of using blue successfully for a water company. The image is of the split-second time when water rebounds from a drop hitting its surface. The writing is ultra modern with fluid rounded details, creating a blue color logo that is overall positive and relevant.

3. Earthscope Logo Design

A very different blue is used here: the deep blue seen on oceans in the globe. This obviously is relevant to the business. The writing may be entirely lower case, but the use of a newsy font with sharp serifs keeps the logo from seeming overly friendly. The globe used instead of the letter ‘O’ ties directly into the organization’s name and mission. Including the website address instead of a tagline allows interested people to find out more if they so choose.

4. Iceberg Logo Design

Several different blues are used here: a dark blue in the background as well as several different blues in the icebergs themselves. The triangle is a symbol of strength, so it is a very positive image to use here. However, this strength is balanced by friendly and unassuming letters in a rounded lower case font. The top parts of the icebergs are reflected back by the implication of water, creating a beautiful and well-balanced image that is serene yet substantial.

5. Pool.org.au Logo Design

Layering transparent shapes is a very popular strategy used in modern blue colored logo design, but perhaps nowhere is it more appropriate or realistic than here, as water is naturally transparent. The water droplets layered over each other create an interesting and ultra-modern image that is nonetheless very relevant to the subject. Simple, thin writing with serifs makes it easy to remember the company name without detracting from the colorful image.

6. Airheady Logo Design

A sky blue surrounds a man with his head in a cloud, tying in to the name of the company. The man’s body is also blue, which implies calm and serenity. He seems happy to have his head in the clouds, which gives this company a very positive and inviting image. The writing is bubbly and rounded in all lower case to further communicate an informal and fun feeling. It’s hard to think of a better way of approaching a logo for a company with such an offbeat name, and the result is certainly memorable.

7. Blue Sky Mortgages Logo Design

A company with the word blue in its name would do well to use the color in its logo design. The writing is reminiscent of an August sky in a deep blue that appears to have been hand-painted, while the image of a house also appears hand created in a much lighter shade of sky blue. The word ‘Mortgages’ written below is in a more serious color and font to add a touch of importance to an otherwise flighty and informal logo design. People dreaming of home ownership are sure to find this blue color logo design inviting.

8. Quote Nine Logo Design

We have talked before about punctuation-based logos, and this is one good example. Because a quotation mark also resembles a number nine, this simple image relates cleverly to both words in this company’s name. The use of blue here was clearly to create a friendly and inviting image that would offset the business-like feeling of the plain writing and the punctuation mark. It would certainly be a very boring logo without this splash of color.

9. On Edge Skateboarding Logo Design

In this case, blue is not a reference to nature or bodies of water, but a bright splash of ultra-modern turquoise. The new wave font ties into this contemporary theme, while the square shape of the logo suggests that the company is trustworthy and gives a traditional edge to a very new age logo. Bold lines throughout the image add emphasis and draw the eye in to the logo itself. In this blue color logo design, the color blue is used to create a very different feeling than it has in any of the previous examples.

10. Raincut Logo Design

In this case, a deep watery blue is used to fill in a single droplet, which is cut in two by a serrated line. This ties directly into the name in a clever and highly visual way. The way the color strays beyond the lines adds a watercolor feeling that is informal and fun. The name of the company is written in a cursive font that is highly traditional but also beautiful and flowing. While this company is surely not about reducing rainfall, the image is humorous and unusual enough to grab attention from everyone who views it.

As you can see, blue can mean different things to different people, which is something that every professional logo keeps in mind during the design process. For some people, blue means a deep body of water; for others it is a clear summer sky. In some cases, blue invokes a feeling of calm and serenity; for others, it means freedom. The secret is to use color in a personal way that speaks directly to the people you are trying to reach.

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Do you think about what type of golf clubs you buy? If you are like many golfers, a great deal of daydreaming is dedicated to this topic. People buy a certain brand not just for its technological capabilities, but for its image and its appeal to others. Your golf clubs are not just a tool, but a status symbol. These ten sports logos offer a cohesive brand that golfers will love to partake of.

1. Katana Golf Logo Design

This Golf Brand logo design may appear simple, but appearances can be deceiving. The bold, black lettering gives an imposing image that is underscored by the use of triangular shapes for the letter A. Triangles also make up an important part of the logo’s image, which is a K formed from triangles situated on either side of a slash. The slash combined with the slightly angled lettering give a feeling of movement that is crucial to this and most other sport logos.

2. Pinnacle Golf Brand Logo Design

This logo design also implies speed and movement, although it does so in a very different manner. The image of this logo design features a white circle, representing a golf ball, in a comet-like shape. This obviously implies that this brand helps to improve speed and distance. This is furthered by the tagline: ‘Distance doesn’t have to be hard’. The name of the company gives a substantial feeling due to the use of bold, blocky, entirely upper case letters. Again we see a serious black and white color scheme, but this time accentuated by a calming splash of royal blue.

3. Ping Logo Design

This well recognized golf logo design chooses to use no image, instead letting the text do the talking. The letters are large and thick, but softened by subtle rounding. The font is decidedly modern. The tagline below communicates important information about brand values, but the difference in font is notable. The use of an italicized font softens an otherwise bold image and gives a very subtle feeling of movement without taking over the logo design itself.

4. Nike Golf Logo Design

Nike Golf’s logo design is successful in that it both differentiates this line from the overall brand while tying into the parent company as well. A shield shapes communicates tradition, which is more important in golf than in most other sports. The Nike Swoosh is shown prominently within this shape, along with two crossed golf clubs and a small ball. The brand font is used, with thin, modern lettering that makes the image appear a little more approachable. This logo design is undeniably related to the Nike corporation, but also relevant to the tradition-loving sport of golf.

5. Foot-Joy Logo Design

Again we see all upper case letters to add a feeling of substance that is well received in the game of golf. This logo design is interesting because it combines the brands initials into the shape of a rounded square. Not only does this tie into the name, it also lends the traditional edge of a square with the nonthreatening feeling of rounded edges. The message is that this brand is a standard that even beginners can use, a message that has attracted golf enthusiasts in droves.

6. Honma Golf Brand Logo Design

While many golf companies use a thick, imposing font, Honma distinguishes their company from the competition by using thin, modern writing. The ‘O’ of the logo design is a rounded, inclusive circle with a small seal peeking out. The origin and significance of this sea creature to the company is unknown, but it creates a recognizable image that is different from any other in the field of golf. Instead of boring black and white, an attention-getting red color ensures that this unassuming logo design attracts attention. The Honma golf logo design is a good example of breaking the rules with great success.

7. Maxfli Golf Brand Logo Design

This company name suggests speed and strength, an impression that is further communicated by the logo design. The sole image is of a red circle outlines so that it resembles a bullseye at its margins. Not only does this friendly shape resemble a ball, relevant to the game, it also suggests a bulls-eye and greater aim in a very subtle, subconscious way. The writing is modern, with a golf ball-like dot as the crossbar in the ‘A’. Angular writing with ample hard edges gives an edgy feeling of strength and superiority that balances the inclusiveness of the round image.

8. Callaway Golf Brand Logo Design

This logo is plain, which seems to be a common theme in golf logo design, but nonetheless expressive. Old English writing reinforces the image that this is a traditional and upscale choice in golf equipment. However, the gentle curving of the lettering is significant because it balances this formidable image a touch of friendliness and approachability. The word ‘golf’ is written in block letters that are plain and unimposing, communicating what sport the brand specializes in without detracting from the rest of the image.

9. Titleist Golf Brand Logo Design

This logo design is one of the plainest in golf and represents one of the best known brands as well. It is a good example of a simple yet iconic logo. The writing is rounded for friendliness and slightly slanted to give a feeling of movement. However, it is a very traditional font, relating to the air of tradition that infuses this sport, and thick enough to be noticeable. While there is no image, in this case none is needed. Sporting enthusiasts all over the world associate this golf logo design with the brand it represents.

10. Mizuno Golf Brand Logo Design

This brand is one of the strongest Japanese golf companies, with a logo design that has been displayed by big names in the sport such as Tiger Woods. Although the image is that of a ‘run-bird’, the name of one of the company’s most popular models of athletic shoe, the image of speed and grace is relevant to people in the sport of golf. The writing is thick and bold but subtly rounded to avoid being overly harsh. The ‘M’ is drawn to resemble waves, which are another common symbol of speed and movement in a positive direction. The overall impression is that this brand is all about speed and change, which is a positive one indeed.

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