advertising

New commercial for the Gatorade G2 sports drink entitled "Float". The ad Features a host of athletic superstars. Best part of this spot is the tag line they used from Muhammad Ali, "Float like a butterfly and sting like a bee".
Credits:
Agency: TBWA\Chiat\Day, Los Angeles
Global Director of Media Arts: Lee Clow
Chief Creative Officer: Rob Schwartz
Group Creative Director: Jimmy Smith
Creative Director: Jayanta Jenkins
Creative Director: Donna Lamar
Copywriter: Donna Lamar, Steve Howard
Art Director: Jayanta Jenkins
Group Account Director: Mark Hansen
Account Director: Jiah Choi
Account Supervisor: Jaclyn Corr
Sports Marketing AE: Drew Haberkorn
Group Planning Director: Scott MacMaster
Sr. Planner: Martin Ramos
Jr. Planner: Angela Craig
Jr. Planner: Daniel Teng
Executive Producer: Sarah Patterson
Assistant Producer’s: Sofia Akinyele & Danielle Tarris
Director of Business Affairs: Linda Daubson
Business Affairs Manager: Abilino Guillermo
Art Producer: Doğan Dattilo
Type Treatment: Tomato
Production Company: SMUGGLER
Director: Adam Berg
Executive Producer/Partner: Patrick Milling Smith
Executive Producer/Partner: Brian Carmody
Executive Producer/COO: Lisa Rich
Executive Producer: Allison Kunzman
Head of Production: Laura Thoel
Producer: Emma Wilcockson
Editorial: The White House
Post Producer: Justin Kumpata
Editor: Paul Hardcastle
Post Production: The Mill Los Angeles
Managing Director: Ben Hampshire
Producer: Enca Kaul
Lead Flame: Giles Cheetham
Sound Design: Lime
Rohan Young

New spot for Reebok, ZigTech features the music of a friend of ours here at Great-Ads, the music is composed by Glyn M. Owens and the vocals are by the lovely Davina Jones.

New commercial for Mercedes Benz and their E-Class line from ad agency Impact, BBDO. Interesting way to advertise the Mercedes Blind Spot Assist feature with this spot titled "Scary Surprise"
Credits:
Agency: Impact BBDO, Dubai, UAE
Creative Directors: Jennie Morris, Jeremy Southern
Art Directors: Andrej Arsenijevic, Mark Held
Copywriters: Darren McCall, Grant McGrath
Account Director: Fadi El Aswad
Account Manager: Albert Lorenzo
Agency producer: Azza Abou Al Magd
Production House: Eye-Squad
Producer: Omar Sami
Director: Nizar Sfair
DOP: Harvey Glen
Set Designer / Art Director: Matewz Kroh

(click billboard, via) Unfortunate board up for a local Utah Toyota dealership. Previous scary car dealership ads:• Car dealer ads are a gift from Satan.• 'Dis is how they do subliminal sexual car ads in Queens.

(click ad, via) Loose headline translation: "If the story leaked, it was not us." Previously, Mr. 9 inches (reportedly) was referenced to help sell pizza to Australians. Here, drywall. The projected magazine story is about Tiger checking into rehab for sex addiction. Come on, ad creatives, we can do much better TigerTising; this is fucking embarrassing. Agency: Rio's Percepttiva.

(click ad, via) If so, shouldn't he buy her the seamless stockings "for pretty's sake" first, then drink the poison because, otherwise, he's gonna have to shop very quickly? If you can make this 1959 Hanes ad make 100% lucid sense in the comments, I will hate you a little bit less than I do. Something about the phrase "drink the poison?"Previous retro ad puzzles:• Girdle ad riddle.• a most disturbing dishwasher ad.• Why is the Marlboro Man in gay Pari?

Previously, we saw Abe Lincoln getting a blowjob from/fucking a Deutsch Mark for German finance company Bontrust. OK, it's only a trend of two right now. But you know that third spot with birds made of money sitting on a nest egg (or something) is already boarded up at some agency right this moment. Here, to promote Barclays tax-free ISA, we have a pile of pounds coming alive to sing "Tomorrow" from Annie. It depresses the fuck out of me. BY BBH London via.

The Axe Ad Sex Tour continues. I don't know the agency, I don't where the spot is running, or if it is even running. But there it is, frat boys: one of your favorite high-fivin' ball-scratchin' morning-after moments twisted into pure girlie innocence. How castrating. Btw, in addition to unconditionally getting you laid, Axe shampoo also washes away hangovers.

(click ads, by TCC in India) Pink overload print ads via India for Benostan hymen gel, vaginal tightening goop for women over 40. It's an herbal product "which can be used as a lubricant, while at the same time enhancing the firming sensation of the intimate area during intercourse." The first headline is a bit insulting. The second one is...a bit more insulting. The third should include an echo joke, maybe.Previously in: VaginaVertising.related: Bird's Eye fish sticks spot makes disgusting pink pussy flesh reference.

“Design makes all the difference.”
Advertising Agency: Giovanni+DraftFCB, São Paulo, Brazil
Creative Directors: Ricardo John, Adilson Xavier
Head of Art: Bj Yung
Art Director: Gilberto C.Barros
Copywriter: Luiz Kanadani
Illustrator: Gilberto C. Barros
Published: February 2010

Advertising Agency: Inkognito, Copenhagen, Denmark
Creative Director: Thomas Kolster
Art Director: Heinrich Vejlgaard
Copywriter: Thomas Kolster
Published: November 2009

STIHL asked the agency to develop a business gift promoting the product range of leaf blowers. Their target audience were international key accounts, like municipalities of major cities. Explicit request: make something never seen before. The agency created an invention. Introducing the autumn calendar 2010 – the first tear-off calendar, that tears off its leaves automatically! To show the necessity of STIHL leaf blowers in an entertaining way – day by day. Due the fact that leaves fall in autumn, their calendar covers the time period 09/23 – 12/21.
Advertising Agency: Euro RSCG, Duesseldorf, Germany
Creative Directors: Torsten Pollmann, Felix Glauner
Art Directors: Martin Staubach, Kai Tusar, Marie Pielmeier
Copywriters: Christoph Mueller, Till Koester
Published: December 2009